Project „Culture Values“

In particular regard to the new member states in Eastern Europe, migration throughout the EU has been expanding and new challenges on different subjects have arisen. The working place has become the first meeting point with a new culture for most emigrants and thus provides the foundation for successful integration.

The demographic changes also assign new challenges to society and economy. As the availability of young manpower has been decreasing, the elderly as well as female employees will become central resources of survival.

Out of the awareness that business success is an important factor in the degree of social integration, this research project places priorities on the situation at the working environment. This point directs to the approach of Managing Diversity and a survey of the EU, which recommends three measures: The development of demonstration projects concerning economy, a network throughout the EU composed of organisations which are committed to Managing Diversity and finally the support of national surveys.

The Projects of the Culture Values Network are based on action research to optimise social interactions and the utilisation of culture potentials in companies. In six countries research partners will realise research and pilot-projects in collaborations with three companies in each country.

The knowledge of the collaborators about formative cultural elements should be involved to reduction of conflicts, information improvement and identification advance. Thus communicational errors and friction losses in the companies will be avoided in order to increase the motivation and job satisfaction of the employees. A central target regarding the economical interests will be the decrease of absenteeism and labour turnover rates.

The results will be evaluated and the most important aspects will once more be introduced into the pilot projects. Based on those results a model will be developed, which can be applied in Companies of different sizes, industries and regions. Furthermore strategies and methods for the EU as well as references regarding political actions will be generated.

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